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One major issue with traditional digital marketing is the fact that you get locked into whatever platform you're advertising on. Those major service providers like Google and Facebook don't care about the advertisers. They only care about the user experience. They dictate, on a whim, how you are able to advertise to their audiences. Even after you've spent money advertising to those people you may be limited to the lifespan of a cookie. This isn't good for your ROAS (Return On Ad Spend). You're locked into that platform to get in front of that person again.

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