Saker Digital specializes in identity resolution marketing. We leverage big data and closed-loop predictive analytics to clearly define customer data to be used in custom audiences and lookalike audiences. Simply put, identity resolution means resolving a customer’s identity. But what does this mean? Most consumers use multiple devices throughout the day. A consumer may first […]
One major issue with traditional digital marketing is the fact that you get locked into whatever platform you're advertising on. Those major service providers like Google and Facebook don't care about the advertisers. They only care about the user experience. They dictate, on a whim, how you are able to advertise to their audiences. Even […]
