According to the American Chiropractic Association, 80% of Americans will suffer from back pain within their lifetimes, and annually, 35 million Americans spend approximately $14 billion on chiropractic treatments. This means that every day there are millions of prospective patients searching online for pain relief and looking for a chiropractor. Does your practice have a web presence? Can these people find your practice online? A digital marketing strategy is essential in building your reputation and brand online.
Our team of digital marketing experts at Saker Digital can develop a customized strategy to bring new patients to your chiropractic practice. It’s important for potential patients to understand that they can trust you to provide relief from pain, restore function, and promote healing. We can help you reach prospective patients by focusing on your holistic approach with the services and therapies you offer. We use a propritary closed-loop predictive analytics system, artificial intelligence, to analyze large datasets of information on millions of American buyers. This same system can identify your website traffic and allow you to market to your prospective clients in ways you couldn't before. We've brought the power of big data and machine learning to chiropractors around America who are looking to maximize their ad spend and return on investment. Below, we'll outline some ways our systems can help you grow your practice and better serve your patients needs.
Traditionally, advertising methods included placing ads in the newspaper or telephone phone book or blindly sending out postcards through direct mail. These methods are expensive and reach a large audience that probably is not even looking for your services. Or maybe most of your patients were referred to you by their general practitioner or their attorney (in personal injury cases). Today, these potential patients perform extensive online research on referred chiropractors and are likely finding and choosing your competitors instead of you.
Since most prospective patients search online to locate health care providers, read chiropractor profiles, and review services offered, the most effective form of advertising is through digital marketing. Digital marketing allows you to target a specific audience with a specific message at the perfect time, through the most ideal advertising channel. If you know your audience, then you can target your ads to people currently searching for your chiropractic services which result in less advertising money spent, new patients, and more revenue for you.
Many people who experience spinal pain don’t select surgery as the first option to ease their discomfort and don’t think of chiropractors until the treatment is absolutely necessary. Chiropractors are there to help those who have severe pain and to treat patients through tough times. Different types of chiropractic patients have different needs. Although similar, they should be marketed to in different ways:
Knowing how to market to each type of potential patient can be the determining factor that decides whether potential patients in the area know of your services and select you as their chiropractor or your competition. With targeted digital marketing, you are able to send messages that demonstrate your expertise to the people who need it. At Saker Digital, we assist the digital marketing efforts of chiropractors with social media marketing, SEO, PPC, and remarketing campaigns that include email and even traditional direct mail.
Saker Digital is an industry leader at providing lead generation data for chiropractic professionals. Our system utilizes the latest big data technology and machine learning to determine people currently searching for chiropractic care and which are most likely to search for chiropractic services in the near future. With this data, you can create a targeted prescreened audience that has the highest likelihood becoming your next patients. We offer several data services including Site Visitor Identity Resolution and In-Market Lead Data:
Site Visitor Identity Resolution – We place our unique pixel, a small bit of code, on your website that captures data and identifies each unique visitor to your webpage. We then run advertising campaigns to the matches we attain. We also can retarget through custom email and direct mail campaigns directly from our system to people who have shown interest in your chiropractic services. You can take the data and utilize it how you want or let us build the campaigns and keep up the optimization. The data is portable to all major ad platforms. To send an email or direct mail using our system, you must get them to first visit your website. After we match them, we can advertise to them as you please.
In-Market Lead Data – Every day we analyze over 220 million Americans and more than 50 billion data points. With this information, our AI analyzes the pre-purchase behavior of past patients to find the behavior patterns that led to them purchasing chiropractic services. It then looks for new prospective patients who are on that same path to purchase. The technology monitors real-time behaviors to understand when people are most likely to buy your chiropractic services. Not just when they are looking, but after the research is complete and they are ready to commit to a chiropractor.
You can purchase the datasets from Site Visitor Identity Resolution, In-Market Lead Data results or both. The datasets are 100% customized for you and your services. All datasets are portable, which provides you the ability to market using any platform that you choose. We do not sell the datasets to anyone else. They are live and specific to your geographic area.
Saker Digital can even help you if you are currently running successful digital ad campaigns. Use our data in your existing campaigns by making much better custom audiences, and by-proxy more refined lookalikes. Our data allows you to further optimize your advertising campaigns for a definitive competitive advantage. We like working with clients who have existing campaigns as we can quickly show you the results that our data brings. We can lower your cost per lead and overall customer acquisition cost. In fact, we’re so confident we can lower your campaign costs, simply by using our data, that we will give your money back within 30 days if we can’t get you a better return on your ad spend! Who else does that??
At Saker Digital, we are committed to helping chiropractors learn how to market their practices online more effectively. Our experienced team combines a variety of digital marketing techniques to increase traffic to your website and generate new patient leads. Past strategies we have used for our clients in the chiropractic industry include social media marketing, pay-per-click advertising, email marketing and direct mail marketing.
We will constantly monitor and reevaluate the effectiveness of your advertising campaigns. With Saker Digital as your marketing partner, we will increase your online outreach, acquire more patients for you, and in return, you have more time to dedicate to your practice and help heal your patients heal.
Contact us today to set up a free consultation with our team of dedicated experts.