Saker Digital specializes in identity resolution marketing. We leverage big data and closed-loop predictive analytics to clearly define customer data to be used in custom audiences and lookalike audiences.
Simply put, identity resolution means resolving a customerâ€™s identity. Â But what does this mean? Most consumers use multiple devices throughout the day. Â A consumer may first browse your site on their work laptop, then open an email in a different browser, then click a Facebook ad on their cell phone, and then finally make a purchase on their home computer. Â If you were to analyze the data from only one of these devices, it would not give you the whole picture, but if you combine them all together, then you can have an integrated representation of who this consumer is. Identity resolution is the process of compiling this complex information together into one single profile.
Traditional marketing is no longer as effective as it once was. Â Traditional ad campaigns are designed from cookie-based segments and result in targeting a broad customer audience Â Â Cookies are static and will only tell you information about basic demographics, and will not give you detailed data about a consumer. Â If you are unable to define a detailed customer, then it results in one-size-fits-all generic ad campaigns. If you arenâ€™t engaging the right audience, then your campaign is too broadly targeted and you arenâ€™t maximizing your advertising budget.
Our identity resolution system allows you to learn more about your potential customers so that you can reach out to them more quickly and efficiently.Â Â Saker Digital can help you improve the effectiveness of your messages and overall marketing campaigns through enhanced targeting. Here are a few additional benefits:
Every day, our data analytics system collects over 50 billion data points, such as IP addresses, social handles, device IDs, profile IDs, and cookies. Â We integrate the compiled data into datasets to utilize in more effective targeted ads and in customized campaigns based on individual consumers. Our data is completely portable. Â You can use the datasets across multiple platforms in your own marketing campaigns or have our team do it for you.
We engage the right customer at the right moment with the right message to get you results!